In the ever changing world of fragrance Perfume 4 u aims to bring you the best new perfume and aftershave trends, as well as a fabulous selection of classic fragrances that you know and love. The perfume and aftershave industry this season features fresh fruity fragrances, such as Moschino Hippy Fizz, and effervescent floral perfumes, such as Valentino Pret a Porter. The male fragrance market has favoured soft woods, such as Dolce and Gabbana The One For Men, and aromatics, such as Dunhill London.

Prada L'Eau Ambree Perfume For Women

New Prada L'Eau Ambree perfume combines an intricate and fresh approach to the balancing of the notes of cedrat, rose de mai, and amber. In Prada L'Eau Ambree perfume the essential and vivid Sicilian citrus top note of cedrat is refreshing yet rich, giving an unexpected grace and balance to the fragrance. At the heart of the fragrance is rose de mai, a buttery, light, and above all sensual aroma, it is the essence of femininity, over a deep and luxurious base of an evocative ambery dry down based on patchouli, vanilla, and opoponax.

Brand: Prada
For: Women
Type: Fruity Floral
Release: 2009

Limited Edition Perfume Carolina Herrera 212 On Ice For Men

Nina Ricci Love by Nina

Lolita Lempicka Si Lolita

Carolina Herrera 212 On Ice For Men

Limited Edition Nina Ricci Love by Nina is a sweet and gourmand limited-edition fragrance that sparkles with the new freshness of Granny Smith Apple.

New Si Lolita is a beautiful perfume created to be a lucky charm, Lolita Lempicka Si Lolita is an ode to a mischievous, Parisian lifestyle that embraces the colourful, couture aspects to Paris.

Limited Edition 212 On Ice For Men is a fresh and yet aromatic woody fragrance that combines fresh accents with darker wood tones, for an unusual and uplifting summer fragrance for men.

Mens Aftershave

For this summer, aftershaves have gone all eaux! Colognes have made a comeback and those traditional aromatic fougere fragrances that we knew and loved are now back with a vengence! Treat yourself and revisit the old fougere classics, such as Paco Rabanne Paco and Hugo Boss Hugo, or experiment with a new cologne, such as Dunhill London which mixes a bite of apple with traditional fougere notes.

Ermenegildo Zegna Colonia For Men

New Ermenegildo Zegna Colonia is a fresh woody aftershave with a zesty verbena and citrus edge. Ermenegildo Zegna Colonia has a contemporary appeal and is an artful blend of Italian tradition and elegance, infused into a modern, fresh fragrance for men.

Brand: Ermenegildo Zegna
For: Men
Type: Woody
Release: 2009

Calvin Klein CK Free For Men

Hugo Element For Men

Gucci By Gucci Pour Homme

New a free-spirited and confident woody aromatic aroma. Free is the ultimate freedom, an approachable, authentically cool fragrance experience from ck Calvin Klein.

New Hugo Boss Element For Men is a physically and mentally refreshing fragrance that allows you to be full of energy and be in your element.

New Gucci By Gucci Pour Homme is the embodiment of today's Gucci man, elegant, cool, modern and contemporary, with a certain nonchalance and yet passion for life.

Womens Perfume

The world of perfume changes when the weather heats up! All our old warm favourites and orientals, such as Guerlain Samsara, seem to be discarded in favour of fresher, more spirited alternatives. Furthermore, with progression in technology fragrances now come without an alcohol base. This decreases the chance of any staining on clothes or skin and skin reactions in the sun. Recommended alcohol free summer fragrances include, DKNY Be Delicious Summer, DKNY Summer and Moschino Hippy Fizz.

Bvlgari Blv II For Women

New Bvlgari Blv II For Women Eau de Parfum II explores a rich and transparent sophisticated natural aroma. Bvlgari Blv II For Women is a gracefully elegant, joyous and vibrant scent that sparkles as the azure-blue color that inspires it.

Brand: Bvlgari
For: Women
Type: Oriental Woody
Release: 2009

Christina Aguilera By Night

Avril Lavigne Black Star

Jennifer Lopez Glow

New Christina Aguilera By Night is a seductive fruity oriental composition that aims to make the wearer glamorous, irresistible, sensual and self-confident.

New Avril Lavigne Black Star Perfume creates a swirling, sparkling cloud of fragrance, for a truly energetic scent!

Celebrity A lovely, feminine scent, with powdery and floral notes that make this fragrance for women instantly recogniseable.

Items: Value:

Summer Fragrance and Limited Edition Perfumes

Boss Perfume and Aftershave - Boss Pure For Men

PERFUME
This is the extract or extrait of a fragrance and represents the scent in its purest form. This often creates a smooth and round texture, which is hard to achieve with the dilution represented in the other concentrations of fragrance.
EDP
Eau de Parfum or EDP is one of the most popular forms of fragrance. Eau de Parfum contains between seven to fourteen per cent of fragrance oils and perfume elixirs and is the second strongest, and longest lasting means of wearing a fine fragrance.
EDT
Eau de Toilette or EDT is fast becoming the most common means of wearing a fragrance or perfume. EDT’s are not as highly concentrated in oils and elixirs as an EDP or Perfume would be and contain one to three per cent of fragrance oils. This impacts the ability of the fragrance to last and around eighty percent of the oils in an EDT fragrance will evaporate within three hours of application.
EDC
Eau de Cologne’s or EDC’s were first popularised by Napoleon. These fragrances are often constructed in a different manner to the traditional French Model and are formulated in one single burst. As a result of this process, EDC’s or Eau de Colognes last the least amount of time on the skin and can dissolve within a couple of hours. EDC’s should be worn as a invigorating spray.
AFTERSHAVE
Aftershave or Aftershave Lotions tend to be a more traditional means for men to wear fragrances. Aftershaves often contain a lot less alcohol because they are directly applied to the skin. This lack of alcohol content also makes their ability to last diminish and as a result Aftershaves should be used more as a fragrant, energising tonic than a fragrance.

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