Male Fragrance & Aftershave

For once, this year has brought as many strong Male Fragrance and Aftershave launches as Female Perfumes. 2010 has been a great year for the Aftershave, with perfume houses launching both invigorating ‘Sport’ essences and woodier, more sultry fragrances, which has catered for most tastes and given everyone the opportunity to experience a new aroma!

Kicking off this year was a whole section of fresh essences entitled Sport. These fresh, invigorating essences were more than unimaginative light summer versions of fragrances but completely new fragrances that created a different dimension to the aftershave market.

Gucci By Gucci Pour Homme Sport

Gucci by Gucci Homme Sport was one of the first of these Sport fragrances launched. The concept of the fragrance was to be a carefree, relaxed and invigorating aftershave.

Gucci by Gucci Pour Homme Sport was launched in February and the advertising campaign featured Spiderman actor James Franco. The advertising campaign is very striking and brings together all elements of the fragrance creation, the sporty edge and the invigorating refreshing nature of the essence.

This new aftershave retained only one feature of the original Gucci by Gucci Pour Homme, the woody patchouli signature. To this base Gucci have added a vibrant combination of zesty notes. This citrus sensations were inspired by the power of the ocean and includes bitter grapefruit, mandarin, cypress, aromatic cardamom, the fruity nectar of Corsican figs, juniper berries, vetiver, patchouli, ambrette seed.

Gucci by Gucci Pour Homme Sport was the first fragrance to use revolutionary time release technology that actually activates the scent when you become warm, making it the first ‘sport’ aftershave that actually achieves what Sportsmen want, a refreshing aroma that overpowers anything else!!

Range Includes: Gucci By Gucci Pour Homme Sport EDT, Gucci By Gucci Pour Homme Aftershave, Shower Gel and Deodorant Spray.

View All Gucci By Gucci Pour Homme Sport Range

Paul Smith Man 2

Paul Smith Man 2 is part of the new eave of winter fragrances this season and is in direct contrast to the ‘Sport’ launches of the past year. Paul Smith Man 2 is a warm, woody and slightly gourmand aftershave that is perfect for someone who wishes for a distinctive fragrance that sets him apart from the rest.

Paul Smith Man 2 is classically ‘Paul Smith’ with a funky, original bottle that strikes at the heart of the design ethics of the Nottinghamshire designer. Paul Smith Man 2 has clean rectangular lines and a funky matte blackboard black bottle with the shiny logo in bright yellow. The box features the distinctive Paul Smith stripes.

Paul Smith Man 2 retains the original oriental feeling of Paul Smith Man but instead of the sweet gourmand tones used in Man, Paul Smith has given it a fruity tonka bean twist!

The fragrance itself starts with an invigorating explosion of citrus; grapefruit and mandarin, which are given a very English touch by the inclusion of Granny Smith apples.

The spicy heart really warms on the skin with a combination of nutmeg, cardamom and cinnamon and is then softened by touch of lavender and cashmere wood, while the sensual woody base is a real cool Paul Smith touch, cedar and sandalwood with the clean note of white musk.

New Bvlgari Man

Bulgari Man is another sophisticated woody essence that straddles the wave of fresh sport essences and the more wintry woods and gourmands that have appeared for this Christmas season.

Bulgari Man is a unique a white-woody oriental aftershave. It opens with fruity, sparkling notes of violet and bergamot, over a much headier and creamy wood essence that combines an alliance of white wood, vetiver and cashmere wood. Cypriol (a note inspired by papyrus) grants a dry touch. The dry-down reveals sweet notes of benzoin and white honey. Perfumer: Alberto Morillas, Firmenich.

The concept of Bulgari Man was a fragrance that was the perfect accessory for a sophisticated man, who is both strong-willed and creative. To convey this concept Bulgari chose Clive Owen as the face of the fragrance, with his elegantly charismatic charm and sophisticated good looks.

The advert embodies the fragrance with Owen sat in a sea view lounge in a crisp white shirt, gently unbuttoned, to convey the simple, white wooded charms of the fragrance.

PERFUME
This is the extract or extrait of a fragrance and represents the scent in its purest form. This often creates a smooth and round texture, which is hard to achieve with the dilution represented in the other concentrations of fragrance.
EDP
Eau de Parfum or EDP is one of the most popular forms of fragrance. Eau de Parfum contains between seven to fourteen per cent of fragrance oils and perfume elixirs and is the second strongest, and longest lasting means of wearing a fine fragrance.
EDT
Eau de Toilette or EDT is fast becoming the most common means of wearing a fragrance or perfume. EDT’s are not as highly concentrated in oils and elixirs as an EDP or Perfume would be and contain one to three per cent of fragrance oils. This impacts the ability of the fragrance to last and around eighty percent of the oils in an EDT fragrance will evaporate within three hours of application.
EDC
Eau de Cologne’s or EDC’s were first popularised by Napoleon. These fragrances are often constructed in a different manner to the traditional French Model and are formulated in one single burst. As a result of this process, EDC’s or Eau de Colognes last the least amount of time on the skin and can dissolve within a couple of hours. EDC’s should be worn as a invigorating spray.
AFTERSHAVE
Aftershave or Aftershave Lotions tend to be a more traditional means for men to wear fragrances. Aftershaves often contain a lot less alcohol because they are directly applied to the skin. This lack of alcohol content also makes their ability to last diminish and as a result Aftershaves should be used more as a fragrant, energising tonic than a fragrance.