Versace is one of the worlds largest fashion houses as was the vision and creation of Gianni Versace, who used the current head of design Donatella as his muse. Versace began his fashion vision in his mother's small tailors shop and showed his first collection to Fiori Fiorentini in 1972 who saw its instant potential. By 1978 Versace opened his first boutique in Milan's Via della Spiga and its popularity was immediate due to its outlandish mixture of luxury, Italian glamour, theatre and contemporary art. Today, Versace is one of the world's leading international fashion houses. Versace designs, markets and distributes luxury clothing, accessories, fragrances, makeup and home furnishings under the various brands of the Versace Group.

Versace perfumes are as glamourous, Italian and outlandish as the couture houses designs. Versace's line of fragrances is as outspoken as their fashion designs. Each Versace fragrance oozes glamour and glitz, with a little touch of that Versace flair and wit.