Vivienne Westwood boldly states, 'the only reason I’m in fashion is to destroy the word Conformity'. And her latest perfume was designed in the same spirit. Let it Rock was inspired by Westwood's first love, the punk-rock fashion and music movement that she helped found in the 70’s in rebellion against the monarchy and the British establishment of the time. Vivienne Westwood Let it Rock perfume is built around a rich, sensual heart of patchouli, wrapped in amber and mandarin orange and softened with floral notes of freesia and jasmine.

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PERFUME
This is the extract or extrait of a fragrance and represents the scent in its purest form. This often creates a smooth and round texture, which is hard to achieve with the dilution represented in the other concentrations of fragrance.
EDP
Eau de Parfum or EDP is one of the most popular forms of fragrance. Eau de Parfum contains between seven to fourteen per cent of fragrance oils and perfume elixirs and is the second strongest, and longest lasting means of wearing a fine fragrance.
EDT
Eau de Toilette or EDT is fast becoming the most common means of wearing a fragrance or perfume. EDT’s are not as highly concentrated in oils and elixirs as an EDP or Perfume would be and contain one to three per cent of fragrance oils. This impacts the ability of the fragrance to last and around eighty percent of the oils in an EDT fragrance will evaporate within three hours of application.
EDC
Eau de Cologne’s or EDC’s were first popularised by Napoleon. These fragrances are often constructed in a different manner to the traditional French Model and are formulated in one single burst. As a result of this process, EDC’s or Eau de Colognes last the least amount of time on the skin and can dissolve within a couple of hours. EDC’s should be worn as a invigorating spray.
AFTERSHAVE
Aftershave or Aftershave Lotions tend to be a more traditional means for men to wear fragrances. Aftershaves often contain a lot less alcohol because they are directly applied to the skin. This lack of alcohol content also makes their ability to last diminish and as a result Aftershaves should be used more as a fragrant, energising tonic than a fragrance.

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